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Nickelodeon (often shortened to Nick) is an American pay television network which was launched on December 1, 1977 as the first cable channel for children.[1] It is owned by Viacom through its Viacom Media Networks division's Nickelodeon Group unit and is based in New York City. It broadcasts usually from 7:00 a.m. to 9:00 p.m. on weekdays (the sign off time varies with holidays and special programming), Saturdays from 7:00 a.m. to 9:30 p.m., and Sundays from 7:00 a.m. to 8:00 p.m. (Eastern and Pacific Time). It is primarily aimed at children and adolescents aged 2–17.[2]

The channel was originally first tested as Pinwheel on December 1, 1977. Pinwheel was at the time only available on QUBE,[3] which was the first two-way major market interactive cable television system, owned by Warner Cable. Pinwheel relaunched as Nickelodeon on April 1, 1979, and expanded to other cable providers nationwide.[4] It was initially commercial-free and remained without advertising until 1984.[5] Warner sold Nickelodeon, along with its sister networks MTV and VH1, to Viacom in 1986.[6]

As of January 2016, the channel is available to about 92.056 million households (79.086% of households with TV) in the United States.

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